Subaru is currently imparting change in the way that cars
are produced. They are aiming to use up less natural resources and help theenvironment. In the recent years they have put in a lot of effort into becoming
zero land fill and more sustainable in general.
The
Subaru headquarters is located in Cherry Hill, New Jersey. I found a great video on youtube about
how they have become a zero landfill plant. They have been working towards a
healthier environment with a more sustainable company. They have been changing
the way they produce their cars to find a way to use less resources. For
example, they have stopped getting in car parts that require extra pieces to be
trimmed off, thus reducing their amount of waste. They are also making sure to
recycle all of their scrap metal rather than throwing it away.
Some
say that Subaru is just doing this as a marketing plea. However, I was unable
to find any reliable sources to prove that they weren’t.
In my opinion, they are just trying
to better our environment and that just happens to make more people want to buy
their cars. Many people like seeing that companies are environmentally friendly
and will begin to support them more once they find that out. I do not think
that Subaru is advertising the fact that they are trying to be sustainable only
so that they can get more business. I believe that Subaru really has good
intentions and wants to become more green.
I think this post is pretty successful. It's short, sweet, and to the point. I think maybe it might have been beneficial to pick a company that had both supporting and opposing articles, though. Other than that, good post!
ReplyDeleteYeah, I did think about that but I had learned about Subaru's green initiative before and was really interested in researching it a bit more.
DeleteThanks though!
DeleteHello Rachel!
ReplyDeleteI really enjoyed your blog because you researched a company that you had heard of before and was very interest in learning more about! This shows a personal connection. I enjoyed the articles and video that you attached because they showed how Subaru is incorporating sustainability into every part of a product's life cycle, plus adding employee involvement. Please remember to always cite your sources. I always like to do an in text citation at the end of each sentence that uses information from a different source, plus a works cited at the end. Plus, remember to cite image and video sources with captions, etc. This just adds to the credibility of your work. I want to compliment you on your image though, because I thought it was a great visual depiction of Subaru's green initiatives. Great job!
I have the same criticism as Molly, I think some articles expressing some counter opinions on Subaru, would of added to your blog. Even if all you could have found was a less than credible source, it might add a valuable opinion no one would of thought of before.
Overall I like the company you chose because Subaru says in the video that it plans to be sustainable because it is the right thing to do, not to make a profit. I'm not sure if there is always a direct correlation between helping the environment and being able to sell cars. Of course this is great publicity, but I think a person them self, has to care about environmental issues before it affects their purchasing decisions. Plus other factors come into play such as consumer reports and of course, price. That encompasses the whole study of consumer behavior and economics I suppose!
I liked your personal voice at the end, never be afraid to speak your mind in your blogs, I know this one was limited because it was only up to 400 words.
Great job on your post I look forward to reading more of your work during the semester!
As soon as I saw the topic of your blog, the Subaru commercials immediately popped into my head (I don't know if you have seen them or not), but they all lately focus on the long lasting of the Subaru vehicle. I feel that if the vehicle actually does live up to those media advertisements then it shows how sustainable it is to their customers. I feel that the "zero landfill" aspect of the environmental sustainability definitely makes them unique in the automobile industry. Automobile manufacturers today have been trying to focus much more on environmental sustainability and this applies mostly to GM, a main competitor of Subaru. GM tries to push hybrid vehicles in order to increase sales. They do this by decreasing the difference of buying a hybrid over a traditional vehicle. They want the price difference to be less and less so that the benefits outweigh the little difference in price. Currently the price difference is too high, so even if the buyer wants to support the environment they decide against it due to the increase amount in price they will have to pay in order to do so. It will be interesting to see where this goes in the future. Your post was very informative and interesting to read. Great job!
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