iPhone

One very popular consumer product that came to my mind is the iPhone. It is a smartphone that provides people with several needs. Firstly, if fulfills the need for communication, and to be connected. But it also fulfills needs like keeping your schedule organized, taking pictures, listening to music etc. Customers are motivated to buy each new version of this product because they want to be on the cutting edge of technology. Every one wants whatever is cool and new. Each time apple comes out with a new iPhone, everyone wants it. Even when the new version is very similar to the old one. I think that the iPhone is so successful because it has a unique design with the one button, and that stays the same through all the different models. I also think it is successful because of the simplicity of the operating system. Everything is very easy to do on an iPhone, however it is considered to be very high tech. I think that people probably really like this because when using an iPhone, they can feel like they are very tech savvy, even if they are not.

Here is an article about the iPhone all the way back from 2007 http://content.time.com/time/business/article/0,8599,1575743,00.html

I think that it is amazing that they have continued to grow and be successful this whole time. Most electronics don’t make it this long, however Apple has managed to keep the same product  at the top of the smart phone charts for 6 years by just making updates to the same basic product.